CharismatiCopywriter
&
Nirvana Notary
Content Marketing
Content Marketing is the most important aspect of your online marketing strategy. Every touchpoint you have with your customers is filled with content, including your website, social media, advertisements, and even your direct communications such as email, newsletters, and podcasts.
Your Strategy
It is important, now more than ever, to have a content marketing plan. Every client begins their journey of becoming more charismatic by starting with a discovery meeting and brainstorming session. I want to learn about your company. I will deep dive into your existing online presence, including social media, webpages, and back links. I will also scope out your competition, and get ready to enhance your online visibility.
From here we create a customized growth plan. This may include things like:
Keyword Analysis- We will determine what keywords your customers are using when searching for your business. I will use this research and determine which keywords have the high amount of search volume, and according to Google lowest amount of competition for ranking high.
Web Page SEO optimization- I will review your existing your webpage format. It includes content structure, URL structure, and pictures and video. This is how Search Engines decide if your page is relevant to what your customer is looking for.
Webpage Development, SaaS Development- Whether you need a basic webpage for answering FAQ, and directing customers to your door, or a complicated SaaS with multiple users types, I am able to work with you to design a brand new idea, or fix up the old one that just needs a facelift.
Link Building- Links help website improve its rank. I will look at link type, do follow vs no follow, anchor text, destination URLs, number of links, domain authority of referring link, and traffic of referring link. I will look at your existing page and make sure you have no broken links.
Content Creation- Fresh Content is a major factor is Google's Search Engine Results Placement (SERP) algorithm. Since your main page is static, a blog is an excellent strategy for posting fresh relevant content. Having 2-5 new blogs per week enable the search engines to crawl your site your for keywords that will send traffic your way. Blogs are also used to educate existing and potential customers about your brand and business, and help you to be the trusted expert in their eyes.
Local SEO- As a local small business, you are likely looking for services to help you reach customs within a few miles. Thes are keywords that help google identify you as a local business in the Central Florida Area. Another factor we discuss here is reputation management, the more stars and reviews the better!
Pay Per Click- An advertising method that you only pay for, when someone clicks on it. This enables you to promote your brand to targeted audiences so you don't waste your budget on an audience that isn't interested.
The next step in the process is we review the entire growth plan. We determine due dates, and discuss the content calendar. As well as deliverable and check in dates.
After you partner with the CharismatiCopywriter, LLC, I will keep you informed overviewing the campaign tactics put in place weekly. Monthly, I will evaluate your competitors, to see if they have any digital marketing changes. We will pull monthly traffic reports, to show lead conversion rates.